Home » Brainstorming, Innovation Process

When brainstorming isn’t brainstorming

Written by Burt on 30 December 2010 No Comment

Image courtesy of http://www.inc.com/guides/2010/11/how-to-run-a-brainstorming-session.html

How to Run a Brainstorming Session”  is a great read and talks about the IDEO method and culture that we learned when we attended the “Learn Product Design Innovation–the IDEO and Stanford d.school way” event back on September 24, 2010. Former principal Lawrence Shubert taught us the innovation process from IDEO.
What wasn’t covered is the concept of “dabble” time. Keith Sawyer, a professor of psychology and education at Washington University in St. Louis says, “A brainstorming session is almost like a band-aid—a quick fix,” he continues, “It’s not necessarily going to happen on Friday at 2 p.m., when we’ve got the brainstorming meeting scheduled.” He talks about infusing the process into your company’s culture — giving staff a bunch of time in their work week to work on whatever they want. I like the mentality that new products and ideas emerge from the bottom up and I think we’ve all heard of Google allowing their engineers to work on pet projects.
Does your company allow for “dabble” time? If not, why not? If so, how has it been working out?

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