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Video: PepsiCo social vending machine

Written by Burt on 28 April 2011 No Comment

PepsiCo has introduced their social vending machine where customers can send free drinks to their friends via text messages.  The recipients receive a code redeemable at another vending machine.  Innovative? Yes. Social? Almost. Sending a coupon for a refreshing drink to a friend via text message is cool, but it would be even cooler if I could also post my good deed on Twitter and Facebook.  I mean, is it social anymore if it’s not on Twitter or Facebook?

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