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[28 Apr 2011 | No Comment | ]

PepsiCo has introduced their social vending machine where customers can send free drinks to their friends via text messages.  The recipients receive a code redeemable at another vending machine.  Innovative? Yes. Social? Almost. Sending a coupon for a refreshing drink to a friend via text message is cool, but it would be even cooler if I could also post my good deed on Twitter and Facebook.  I mean, is it social anymore if it’s not on Twitter or Facebook?
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